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Value.

“What’s on sale?”

We are asked this question daily it seems. (Credit that to the big name retailers in this country for throwing that imaginary “lowest prices of the season” sale every other weekend.) Of course, nothing wrong with shopping for the lowest price... price-savvy consumers have a right to shop around and find the best deal they can, right? Too bad many consumers base their buying decisions solely on price.

Why is only shopping by price bad? It isn’t if you don’t mind what size the plant is, or the size of pot it is planted in, or the quality and health of the plant, or the exact variety of the plant, or the service you receive, or, you get the idea. Anything will do then, and price rules. You could buy a cactus for your water garden and you wouldn’t care because you got it for 49¢ and you’re happy. No problem with that.

But it becomes a problem for the consumer who does care about those things, but does not compare apples to apples, thinks they got a great deal, and then later find out they were misled or didn’t get the correct information. It happens all the time.

So, you’re looking for a garden center who sells Petunia flats. Do you automatically go to whoever sells them the cheapest or who currently has them on “sale?” Or do you actually check them out in person to compare the variety, selection, quality, and size? If you want that hot new Heuchera or Echinacea, do you call around to see who has the best price only, or do you ask other questions like how large the plant is, or how mature the plant is, or what their guarantee is on the plant, or what help they will give you when you stop in to pick them up?

You see, price is a big issue for most of us, no doubt about it. But it is a surprisingly smaller issue than most think, especially when it comes to the extremely huge world of plants, and the extremely competitive world of garden centers.

What may even be more surprising... the garden center that you thought always had “high” prices, might actually have the lowest price for what you are getting in return.

And what do we call that? Value.

Welcome!

Welcome to W.W.'s blog hosted on blogger.com. We hope this will be a nice addition to our already popular site, and an interactive way for our customers and everyone to voice their opinions. We do not intend for this to be solely an advertisement for our business, and we will only post/reply specifically about W.W. if necessary. So, feel free to post your comments on the topics we write about, and we'll try to respond as well. Have fun!